← All demos

Email flows, on fictional brands.

Eighteen lifecycle emails for six fictional brands, three of them with a demo store behind them. Each one is written for a single moment in the customer's journey, with the trigger and timing it sends on.

Ondrell

Activewear. A welcome that answers the fit question, a browse reminder that answers objections, and a colourway launch. See the store ↗

Welcome flow · 1 of 3

Immediately after signup

Subject Welcome to Ondrell. Start with the fit.

Preview Seamless means no side seams to rub. Here is how to pick the size that stays put.

Open the email ↗

Browse abandonment

2 hours after a product view, no add to cart

Subject Still thinking about the Contour legging?

Preview The three questions people ask before they buy it, answered in one scroll.

Open the email ↗

Campaign · new colourway

Engaged segment, the morning the colour lands

Subject Contour, now in Sage.

Preview The same seamless set, a new colour. Wear it as a set or break it up.

Open the email ↗

Tarnhound

Dog coats and harnesses. A checkout reminder that solves sizing, a fitting guide after delivery, and a seasonal win-back. See the store ↗

Abandoned checkout · 1 of 3

1 hour after checkout started

Subject Not sure about the size?

Preview The Fell Coat is sized by back length. Two minutes with a tape measure settles it.

Open the email ↗

Post-purchase · 2 of 4

3 days after delivery

Subject Before the first wet walk

Preview How the Fell Coat should sit, the two adjustments that matter, and when to swap.

Open the email ↗

Win-back · seasonal

First cold week of October, to buyers with no order in 9 months

Subject The first cold morning is coming

Preview Last winter's coat, this winter's dog. Worth a quick check before the clocks go back.

Open the email ↗

Velden Audio

Desk speakers. A setup email on delivery, a cross-sell that only fires when it makes sense, and a sunset that cleans the list. See the store ↗

Post-purchase · 1 of 3

On delivery

Subject Your A1 is here. Ten minutes of setup that matter.

Preview Where they go on the desk, how far apart, and what the plot in the box is telling you.

Open the email ↗

Cross-sell · single email

14 days after an A1 order, only if no mat was bought

Subject The desk is part of the speaker. Unless you stop it.

Preview Two weeks in, the one change that tightens the bass without touching a setting.

Open the email ↗

Sunset · single email

No open or click in 120 days

Subject Should we stop writing?

Preview One click keeps you on the list. No click and we quietly stop. Both are fine.

Open the email ↗

Veilmoor

Extraits de parfum. A 72-hour code campaign, a basket reminder that answers the blind-buy worry, and a back-in-stock email for the waitlist.

Campaign · 72-hour code

Full list minus buyers from the last 30 days, Thursday 7pm, code ends Sunday

Subject 20% off the Extraits, for 72 hours

Preview Vesper and Cinder Iris, the two that last past midnight. Code VEIL20 until Sunday.

Open the email ↗

Abandoned cart · 1 of 2

1 hour after an item is added, no checkout started

Subject Vesper is still on the dresser

Preview Your basket is saved. Not ready for a full bottle blind? There is a £28 way to be sure first.

Open the email ↗

Back in stock · waitlist

Within 15 minutes of the restock, 24 hours before the public launch

Subject Cinder Iris is back. You asked first.

Preview A new batch of 400 bottles, and you are hearing about it 24 hours before anyone else.

Open the email ↗

Swaymere

Porch swings and daybeds. A tiered end-of-season sale, a monthly letter that matches swing to porch, and a review request with a care tip.

Campaign · tiered sale

Full list, Thursday 8am, with a last-day resend on Sunday to non-buyers

Subject Up to £300 off, until Sunday night

Preview Four codes, one for each order size. Every swing is built to order, so order by Sunday to have it hung before the frost.

Open the email ↗

Newsletter · monthly

First Tuesday of the month, subscribers engaged in the last 90 days

Subject Which swing suits your porch?

Preview Four porches, four answers, and the clearance rule most people learn after the hooks are in.

Open the email ↗

Post-purchase · review request

21 days after delivery, once per order

Subject Three weeks in. How is it hanging?

Preview One tap on a star is enough. And the ten-second check every swing needs after its first month.

Open the email ↗

Nightfern

A herbal evening tincture. The launch email, a welcome discount before it expires, and a replenishment email timed to the last few doses.

Campaign · product launch

Launch morning, full list, with a resend to non-openers after 48 hours

Subject Introducing Night Drops

Preview Five botanicals, no melatonin, one dropper in water before bed. Here is what is in it and why.

Open the email ↗

Welcome flow · 2 of 3

48 hours after signup, only if no order yet, the day before the code expires

Subject Your 15% ends tomorrow night

Preview FERN15 runs out at midnight tomorrow. Three honest reasons to use it, and one not to.

Open the email ↗

Replenishment · single email

26 days after a single-bottle order, no reorder or subscription since

Subject About four nights left in the bottle

Preview Order today and the next bottle lands before the last dropper. Or set it to arrive on its own and pay 20% less.

Open the email ↗